Here are some common goals for email newsletters: If you don’t know the answer to this, how will your subscribers know what to do? This should be the first question you ask yourself before you start writing. What do you want your newsletter to accomplish? The more people subscribe, the greater your conversions will be. If your company hosts events, you can offer free parking passes or free entry to subscribers. You could provide free online seminars or e-book downloads to anyone who signs up for your newsletter. For example, an airline could offer priority boarding to customers who subscribe to their newsletter. It depends on your company and your industry, but try to get creative here. This implies they’ll get other discounts in the future as well.īesides monetary discounts, think about other ways your company can add value to prospective newsletter subscribers. They continue by saying their newsletter subscribers also get access to exclusive offers. It’s a no-brainer for customers to opt in.īut the value doesn’t stop there. Check out this example from the Lands’ End website:Ĭustomers who sign up for their newsletter will get 25% off their orders. Just saying “sign up for our newsletter” isn’t appealing. The best way to do this is to give them a great reason to opt in. For you to get conversions in the first place, you need to have an active list of email subscribers. Be consistent without annoying your subscribers.Here’s the step-by-step formula you must follow to write great email newsletters: You can read our full reviews of the best email autoresponder here. If you want to write a newsletter, you’ll need an email autoresponder. Getting people to notice your emails, open your emails, click on the stuff in your emails, and respond to your emails is tricky. In order to create a successful email marketing campaign, it’s crucial to know the tricks of the trade. Your newsletter is a valuable marketing resource, and it’s time for you to start writing them as such. Just sending a newsletter for the sake of meeting your weekly or monthly requirement is not effective. ![]() ![]() Statistics can’t predict whether your email marketing efforts will be effective. But statistics tell only part of the story. The statistics say that email marketing is effective. You need to do it.īut in order to truly harness the power of email marketing, it’s important to understand the psychology behind it and to know how to write emails that get results. Compare The Best Invoice Factoring CompaniesĮmail marketing is killer.Compare The Best Billing and Invoicing Software.Compare The Best Business Card Printing Services.Compare The Best Business Formation Services.Compare The Best Cloud Storage Services.Compare The Best HR Outsourcing Services.Compare The Best Time and Attendance Systems.
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